The Times has a piece this morning (no link because of registration) based on an upbeat Merrill Lynch report that says:
"Online advertising is expected reach $9.7bn in 2004, or about 3.7 per cent of total US advertising spending... [and] is expected to grow 19 per cent this year as the nation's largest advertisers shift budgets from print and network television to cable and the internet."
The story uses those figures to put recent online M&A among top media brand names in some context, specifically about advertiser demand for premium pages, and premium positioning.
It seems to me that such a force would naturally drive increased amalgamation and collaboration between top echelon names, more special sections or breakouts within individual online publications, and quite likely more personalisation with aggregated content appearing in many locations.
One crucial thing is that advertisers don't assume that this enhanced commercial muscle leaves them holding all the cards and able to insist on new and ever more garish ways to piss off readers. (I mean, have you seen the Daily Mail's "write your own headline" ad that leaps off every stage page on Teamtalk.com?
In all, though, seems like a bright sign for the publishing industry. As the guy from Dow Jones said, if this uptick in online ads continues, publishers literally won't have enough pages to place the ads on.
What I just can't get my head around, though, is when folks from the business side call web pages "inventory". That's even worse than when they started calling stories "content".
Elswhere, The Washingtonian handicaps how the White House Press Room will pan out in the second term...
Meanwhile, this from the Press Office today:
President Bush will host a working dinner for French President Jacques Chirac in Brussels on February 21, 2005. The President plans to be in Brussels for meetings with NATO and EU leaders on February 22, 2005. The President looks forward to working together with President Chirac and all our European allies and partners to strengthen freedom, democracy, and security throughout the world.
Sure he does...
Finally; one of those lines every hack wants to overhear. Sitting in Starbucks in Paternoster Square this lunchtime, a headhunter at the next table leaned over to his lattemate and said: "I swear to God, if this gets out we'll all be screwed, but...."
No, no, I can't...
"Online advertising is expected reach $9.7bn in 2004, or about 3.7 per cent of total US advertising spending... [and] is expected to grow 19 per cent this year as the nation's largest advertisers shift budgets from print and network television to cable and the internet."
The story uses those figures to put recent online M&A among top media brand names in some context, specifically about advertiser demand for premium pages, and premium positioning.
It seems to me that such a force would naturally drive increased amalgamation and collaboration between top echelon names, more special sections or breakouts within individual online publications, and quite likely more personalisation with aggregated content appearing in many locations.
One crucial thing is that advertisers don't assume that this enhanced commercial muscle leaves them holding all the cards and able to insist on new and ever more garish ways to piss off readers. (I mean, have you seen the Daily Mail's "write your own headline" ad that leaps off every stage page on Teamtalk.com?
In all, though, seems like a bright sign for the publishing industry. As the guy from Dow Jones said, if this uptick in online ads continues, publishers literally won't have enough pages to place the ads on.
What I just can't get my head around, though, is when folks from the business side call web pages "inventory". That's even worse than when they started calling stories "content".
Elswhere, The Washingtonian handicaps how the White House Press Room will pan out in the second term...
Meanwhile, this from the Press Office today:
President Bush will host a working dinner for French President Jacques Chirac in Brussels on February 21, 2005. The President plans to be in Brussels for meetings with NATO and EU leaders on February 22, 2005. The President looks forward to working together with President Chirac and all our European allies and partners to strengthen freedom, democracy, and security throughout the world.
Sure he does...
Finally; one of those lines every hack wants to overhear. Sitting in Starbucks in Paternoster Square this lunchtime, a headhunter at the next table leaned over to his lattemate and said: "I swear to God, if this gets out we'll all be screwed, but...."
No, no, I can't...
posted by Steve at 4:18 PM
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