My friend John Naughton addresses Google's purchase of Blogger in The Observer today, and draws the interesting parallel with Google's purchase of the Deja archive and, effectively, the rights to everything anyone ever committed to an onscreen field before they knew what they were doing.

Whether the new Bloogle, or Glogger, turns out to be the final piece of the jigsaw of mainstream acceptance seems to depend partly on how the marriage of the two technologies works. If blog postings can be searched as effectively as Google currently does web pages, that will be a tremendous step forward.

I'm STILL convinced that something called www.readmyemail.com would be hugely popular, since that's all anyone seems to want to do when they meet someone new. And its sister site www.itsaboutyou.com, could collate any blog references to a specific name....!