Cubes makes another three-point shot.

excerpt:

"Its payback time . The bloggers are here, and they are ready to knock down the gates and get their pound of flesh. The traditional media has no idea what is about to hit them.

In every major conference, at every major speech, sitting at tables in restaurants, there is going to be a blogger or podcaster with microphone, PDA, Videophone, laptop or paper and pencil in hand. Listening. Taking notes. That information is going to be transmitted to and from a blog entry and placed in the hands of “the readers”.

Unlike celebrities who hear or see the flash of the camera, the gatekeepers don’t know they are there. Blogging in plain site. Questioning everything.

Dan Rather and Eason Jordan were just practice laps. Let me assure you that from now on, EVERYTHING said. Every video shown. Every picture presented from any traditional media source is going to be scrutinized. The level of scrutiny will make your editors blush.

The gatekeepers are under attack. I’m not saying its right or wrong, but it is the new reality."


All good stuff, but isn't that what MSM should be doing?